Tips & Tricks

Using Flyers to Market Your Business: Flyer design best practices 

1 Mins read

When it comes to marketing your business there are many ways you can go about it. Flyers are a good way to help market by posting them on bulletin boards around town, leaving them with local businesses to pass out to clients as needed or whatever else you may have in mind. So what are some best practices when it comes to designing flyers for your business? Let’s dive into everything you need to know to get started!

It is important to give enough detail about you and your business without making it too busy. Keeping your flyers simple and easy to read is key.

  • Check your font styles and colors and keep them legible. Remember people are going to glance and read this quickly so using bullet points for key information is the easiest way for them to keep interest. A couple short sentences are ok but avoid paragraphs of text.
  • Make sure “Delivery” is in the title. If your business name doesn’t include “delivery” or another describer, make sure to include that this is a grocery delivery service.
  • Include key information like; contact information (phone number and webpage URL), areas you service and what your business can provide to clients (such as same shopper every time, in-store pricing & receipt in the bag, supporting a local business owner).
  • Include a QR code (you can easily make one here) with your website URL under it for those who do not know how to use a QR code. 

To create flyers you can utilize apps or websites such as Canva or Wordswag. These sites are great for all levels of marketing. If you are unsure how to get started on either, check out Google for videos and how to’s. Here is an example flyer template, check below and utilize as you please!

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